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Google Ad Exchange

Google Ad Exchange is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. It’s just like a stock exchange, which enables stocks to be traded in an open way. Who participates in the Ad Exchange? Again, imagine the Ad Exchange as a stock exchange. Only the largest brokerage houses actually plug into, say, the NYSE. In the Ad Exchange world, those are: • The large online publishers (sellers)—websites like portals, entertainment sites and news sites • Ad networks and agency holding companies that operate networks (buyers)—companies that connect web sites with advertisers. But it’s not just the direct participants who benefit. As an individual investor, you can buy and sell shares on the stock exchange through an online broker, without needing to plug in to the NYSE mainframe. It’s the same for AdWords advertisers and AdSense publishers who get access to the extra publishers and certified ad networks in the Ad Exchange, through their AdWords or AdSense interface. Similarly, advertisers who use other participating ad networks can get the benefits of the Ad Exchange.

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Aaron Glinski – Lucky Shot Media
Owner
"Benjamin Morgan is enthusiastic in his approach to business and has a genuine desire to help others. He follows through on his initiatives and keeps his word. He has a good marketing mind and knows what it takes to get things done."
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Dale Hensel – Haloriver Management
CEO
“Lucrumnet Media’s information was spot on. Our companies spend over $1.5 million per month on media and in the complex world of media buying and traffic generation, you helped us find the needle of profitability in the haystack of the internet. even though we have been online for 3 yrs. and considered ourselves experts in online media buying, after 3 days of talking with Lucrumnet, we found several new and more profitable avenues we had never even considered. Well worth the time”
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Greg Beckham – Horizon Engine
CEO
“Lucrumnet Media has given us amazing insights into today’s ever-changing digital ad markets; unique in his perspective, bringing his financial industry analytical approach to bear on Horizon Engine’s mobile strategy, helping us to exceed initial goals. He has the experience and skills to execute your digital marketing strategy in an efficient and systematic way that delivers results you can measure directly to you business objectives and bottom line.”
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Benjamin Louie – Plenty of Fish
VP of Marketing
“LucrumNet Media has helped numerous companies expand their businesses through efficiently utilizing online marketing channels. They are extremely strong in properly optimizing campaigns, making tough decisions based on sound data and quickly identifying strengths and weaknesses of your marketing campaigns. I’ve enlisted LucrumNet's help in a consulting role, but he can also run the marketing campaigns on the various marketing platforms on your behalf.