Nutraceuticals

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Client needed to expand distribution and was having challenges with compliant traffic channels.

Topic Website

Achieved a Click Through Rate of 1.03% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 50%

1000's of new Sales

New Traffic Sources

Challenge

Finding compliant traffic sources for expanding distribution.

Solution

Utilizing our experience in this vertical. Plus, our relationships with clean premium traffic vendors. We set up a targetted campaign based on competitive analysis and 1st party data application. Applying RAW data science optimization algorithms to the traffic data. We were able to target specific, scalable and compliant traffic sources in a matter of weeks vs. months.

Results

We’ve achieved a Click Through Rate (CTR) of 1.03%, which generated thousand's of new sales. In the campaign’s 1st month of positive ROI activity, the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s previous media buying results. With ongoing optimization and scaling. The client was able to create 1000's of new sales from previously unknown sources.

1.03% CTR

50% less CPA

1000's of Sales

From The Client

"We knew of Lucrumnet Media for many years and looked forward to working with them. They were able to achieve results and promise's that other larger RTB-based agency's did not fulfill. We look forward to doing more projects with them and our future lines of products.