Desktop Games

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KingIsle Games with their award-winning Wizard 101 game wanted greater user acquisition on CPC channels for their game.

Client Info

Achieved a Click Through Rate of 1.05% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 50%

Return on Investment of 150%

Competitive Analysis showing traffic sources

Challenge

Acquire new users within a Cost Per Acquisition cap.

Solution

Using competitive intelligence, 1st party data and our experience in games and apps with PPC channels. We created a multi-variate test and then scaled a campaign of creatives, text ads using audience profiles with user targetting based on age, sex and interests.

Results

We’ve achieved a Click Through Rate (CTR) of 1.05%, which generated tens of thousands of new sales. In the campaign’s 1st month of activity, the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s target and producing a Return on Investment (ROI) of 150%.

1.05% CTR

50% less CPA

150% ROI

From The Client

"Lucrumnet Media was one of the only company's we trusted our brand with on numerous networks and traffic sources. With their help Wizard 101 became a house hold name"