Financial

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Client is a top financial services company. They were looking to increase sales and conversion on new, as well as, previous leads.

Achieved a Click Through Rate of 0.83% generating a number of new sales

In the first month of activity the CVR was increased by 45%

Increased Revenue 500%

5 New Acquisition Channels

Challenge

Increase client base and investment size.

Solution

Using a combination of display, mobile and re-targeting new acquisition channels were discovered.. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular investments. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.83%, which generated a number of new sales. In the campaign’s 1st month of activity the Conversion ratio(CVR) of previous leads increased 45%. generated by both dynamic retargeting and the prospecting campaign) – produced an increase in revenue of over 500%

45% CVR

5x Revenue

11x Sales

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”