Mobile Games

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Pogo! Games wanted greater user acquisition on Mobile channels for their Hasbro games.

Client Info

Achieved a Click Through Rate of 1.03% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 50%

Return on Investment of 132%

Challenge

To find cost effect (CPL) traffic sources for installs.

Solution

By using a platform targeting system based on competitive intelligence. A targetted multi-ad campaign was created on a major traffic platform that targetted age, sex and interested of the user base relevant to the offer.

Results

We’ve achieved a Click Through Rate (CTR) of 1.03%, which generated hundreds of thousands of new sales. In the campaign’s 1st month of activity the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s target and producing a Return on Investment (ROI) of 132%.

1.03% CTR

50% less CPA

132% ROI

From The Client

“Lucrumnet has always been strong in their numbers with us. Whenever we have a new project on hand to test or scale. They are our first call. From analysis to creation, setup and management. They have it dialed-in hands-down."