Programmatic Media Buying The term programmatic media (also known as programmatic marketing or programmatic advertising) encompasses an array of technologies that automate the buying, placement, and optimization of…

Pattern recognition is a branch of machine learning that focuses on the recognition of patterns and regularities in data, although it is in some…

Do you buy online traffic(advertising)? IAB  recently estimated that 36% of all web traffic is considered fake, prompting a story by the WSJ…

Bot fraud, digital advertising's 'dark secret' (dark data), will steal $6.3 billion from the industry next year, according to a report from Association…

Advertisements bombard consumers constantly… including ads from your competitors. To create an effective media buying strategy, your company needs to know about the…