Do you buy online traffic(advertising)?
IAB recently estimated that 36% of all web traffic is considered fake, prompting a story by the WSJ calling it ‘an epidemic‘
Recent conversations with Pixalate, ForensiQ, WhiteOPS & IAS confirm an ‘exponential ‘ growth in the forms, types and sophistication of online fraudsters.
The 1st question to ask when buying traffic is…“IS THIS TRAFFIC CLEAN?”
The 2nd question is… “WHO CAN VALIDATE YOUR PREVIOUS STATEMENT THAT DOES NOT HAVE A VESTED FINANCIAL INTEREST?”
Those 2 questions. If, asked and verified. Would save an estimated $6.3B to $50B depending on your source and the industry.
Is your agency or consultant asking these? Do they know? Why not?
Contact us for answers and solutions.
source: WhiteOps, IAB & WSJ
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