Information Products
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Client has information based product that was targetted to a specific large niche audience they wanted to expand upon.
Challenge
Client has specific niche offer and seeks high volume conversions.
Solution
Utilizing our experience in this vertical. Plus, our relationships with clean premium traffic vendors. We set up a targetted campaign based on competitive analysis and 1st party data application. Applying RAW data science optimization algorithms to the traffic data. We were able to target specific, scalable and compliant traffic sources in a matter of weeks vs. months.
Results
We’ve achieved a Click Through Rate (CTR) of 1.25%, which generated a number of new sales. In the campaign’s 1st month of activity the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s target. Within-in months client saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 250%.
1.25% CTR
50% less CPA
250% ROI
From The Client
“We knew from a prior introduction that Lucrumnet Media could achieve our goals with their programmatic approach. The results were so incredible in the 1st month that we increased our spend from $30,000 to $200,000 the 2nd month"
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