Lead Generation

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WSJ wanted to increase its online subscriber base.

Client Information

Achieved a Click Through Rate of 1.25% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 50%

Return on Investment of 152%

Challenge

Find new customers for online WSJ.

Solution

Targetted ppc & display campaigns with user-specific demographic targetting and competitive analysis with 1st part data

Results

We’ve achieved a Click Through Rate (CTR) of 1.25%, which generated a number of new sales. In the campaign’s 1st month of activity the Cost Per Action (CPA) was reduced by 50%, surpassing the client’s target. Saw post-click revenue – – produce a Return on Investment (ROI) of 152%.

1.25% CTR

50% less CPA

152% ROI

From The Client

“They respected our brand and know that we have much vested in it. The quality of the lead and placement of the ads were never an issue. Lucrumnet Media is ethical and professional with their lead generation."